Social media is a vital tool for charities — but behind the scenes, some of the people managing these spaces have shared that they are burnt out, overworked, and under-supported.
At Social AF, we wanted to uncover the true impact of social media work on wellbeing — so we asked over 100 charity professionals to share their experiences. The results are eye-opening, but also give us hope.
Who is this for?
- Charity social media managers and moderators
- Digital fundraising and marketing teams
- Leadership teams and decision-makers
- Anyone invested in creating healthier online work environments
“There are some seriously powerful stats in there! I wish this had been a sector-wide discussion a few years ago – it’s really heartening to see you championing this.”
– Becky Steeden, Consultant, THINK
Inside, you’ll find:
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How social media roles have evolved — and why many professionals are struggling
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The wellbeing impact of constant moderation and online hate
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The disconnect between leadership expectations and reality
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What makes moderators happy at work—and how companies contribute
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The changes that need to happen now to better support social media teams
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Practical strategies for protecting wellbeing and creating a sustainable digital workplace