About us
We’re real people who care deeply about the charity communities we support
Every member of our team has worked in-house for charities, giving us first-hand understanding of the people and conversations at the heart of your cause.
We know the challenges involved and the care, empathy and dedication it takes to do it well.
Every interaction is handled by a real person, with care and attention. No bots, AI or automated replies, just trained, empathetic humans who understand how much of a difference the right words can make.
Behind Social AF is a team who genuinely care about people – your supporters, your teams and the communities you build.
We know first-hand what it’s like to juggle busy campaigns, supporter expectations and limited capacity. That lived experience shapes how we lead, how we support our partners and how we show up every day.
Helen
CEO
As CEO and founder of Social AF, Helen brings over fifteen years’ experience working with charities at both a national and local level.
Her passion for the third sector underpins everything we do, and she leads with a strong focus on quality, collaboration and genuine care for the people and causes we support.
James
Social Media Moderation Manager
James brings extensive third sector experience, having worked in management roles at NHS England and Samaritans.
He is deeply committed to creating safer, kinder online spaces and works strategically with charity partners to build positive and impactful communities.
Known for his warmth and good humour, James brings real joy to the team and the charities he works with, and is an excellent mentor to our social media moderators.
Livvy
Head of Virtual Challenges
Livvy has spent over a decade working in the third sector, including roles at Diabetes UK, Breast Cancer Now and Shelter.
A specialist in virtual challenges, she has delivered some of the sector’s most successful campaigns.
Energetic, creative and people-focused, Livvy supports our charity partners to think boldly and achieve ambitious goals.
Georgia
Virtual Challenges Account Manager
Georgia has built her career in the third sector, working with charities including Marie Curie, Shelter and IAPWA.
A former team leader across our virtual challenges, she’s seen it all and brings deep experience and insight to supporting her accounts. Calm, capable and solutions-focused, Georgia provides steady and practical support for our charity partners.
Claire
Virtual Challenges Operations Manager
As one of Social AF’s first ever moderators, Claire has played a key role in shaping how we work.
She leads the recruitment and training of our moderators and keeps our challenge groups running smoothly behind the scenes.
Drawing upon years of fundraising experience with charities including Breast Cancer Now and Blind Veterans UK, Claire brings energy, positivity and a people-first approach to everything she does.
Sarah
Marketing Manager
Sarah brings a real understanding of Social AF’s work, values and long-term vision. She has extensive experience in charity communications and PR, having found her passion for the sector after taking on a Great Wall of China trek in support of her local hospice.
One of our original social media moderators, Sarah is never afraid to roll up her sleeves and get stuck in, bringing enthusiasm, insight and a strong sense of purpose to everything she does.
Our specialist team of over 50 moderation professionals, each bringing at least three years of sector experience, are dedicated to delivering thoughtful, human-first support for your cause.
Our values
We care about creating kinder, safer online spaces, making every supporter experience count, and helping charity teams feel supported. We lead with empathy, collaborate closely and always bring the human touch that Social AF is proud to offer.
Excellence
We uphold high standards, consistently deliver quality work and always seek continuous improvement.
Passion
In everything we do, we are committed, driven and enthusiastic.
Integrity
Our team is built upon honest, reliable and principled relationships.
Our portfolio of high-profile regional, national, and international charity partners highlights our excellent reputation as the go-to Community Management and Supporter Experience agency for the third sector.
We’d love to hear from you!
Let us know how we can help you.
