Category: Blogs

A Collaborative Approach to Scaling Digital Fundraising

Sarah Cox February 6, 2026 No Comments

National Youth Orchestra × Hynt × Social AF Overview In 2025, National Youth Orchestra (NYO) set out to explore whether digital lead generation could become a scalable, sustainable way to…

The ROI of Community Management: How Moderation Drives Supporter Retention

Sarah Cox January 12, 2026 No Comments

Social media vanity metrics like likes and shares are easy to track, but for charities, the real value of online engagement goes far deeper. The true impact comes from how…

Why Human-First Moderation Matters in an AI-Driven World

Sarah Cox December 2, 2025 No Comments

The rise of AI has transformed the way some charities manage their digital communities. Automated filters, sentiment analysis, and AI-powered triage tools are becoming more common. They may make life…

A Social Media Moderation Guide for Charities this Winter

Sarah Cox October 16, 2025 No Comments

This blog comes from our Social Media Moderation Manager, James Marcus, who shares his insights and expertise of social media moderation for charities, navigating online communities and tackling harmful content…

5 Signs you charity needs expert community moderation

5 Signs Your Charity Needs Expert Community Moderation

Sarah Cox October 13, 2025 No Comments

At Social AF, we understand the challenges charities face in managing online communities. In this blog, we share the key impacts of unmanaged community spaces and practical actions your charity…

Back to Basics: Tone of Voice in Social Media Moderation

Sarah Cox September 29, 2025 No Comments

Social media moderation isn’t just about deleting posts or enforcing rules – it’s about shaping the atmosphere of your online community. For charities, where conversations often touch on deeply personal…

What has been driving engagement in charity Facebook Challenges?

Sarah Cox September 22, 2025 No Comments

Running a successful charity Facebook Challenge isn’t just about the finish line – it’s about keeping people motivated along the way. Our “content queen,” Claire, reviewed the best-performing posts from…

Tackling Social Media Toxicity: A Guide for Charities in 2025

Sarah Cox September 11, 2025 No Comments

For charities, toxicity on social media can silence supporters, spread harmful misinformation, and undo weeks, or even months, of hard work in just minutes. At Social AF, we understand the…

Social Media Team Needs More Support Blog Cover Page

Why Your Social Media Team Needs More Support Than You Think

Sarah Cox August 6, 2025 No Comments

We talk a lot about the risks charities face on social media – trolls, misinformation, backlash, safeguarding concerns. But what about the people dealing with all of that, quietly, behind…

When the Comments Turn: How to Handle a Social Media Backlash

Sarah Cox August 6, 2025 No Comments

We’ve all seen it happen: one post sparks a flurry of negativity, confusion, or anger. Suddenly, the comments section is on fire, your team’s WhatsApp is buzzing, and you’re wondering…