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Social Media Moderation

Expert moderation that protects your brand and boosts channel engagement

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We work with leading UK and international charities to moderate their social channels, strengthen supporter connections, boost engagement and enhance campaigns.

At Social AF, we specialise in social media moderation for charities. We protect your reputation, support your supporters, and ensure every interaction reflects your values and tone of voice.

Your social channels are often the first place supporters turn – to ask questions, share stories, seek reassurance or raise concerns. How those moments are handled matters.

Our team of experienced sector experts, will act as an extension of your department and can manage your social channels on a full time, out-of-hours, or campaign basis.

Any questions?

These FAQs should get your started. Want to know more about social media moderation? Just get in touch

We can indeed! We can moderate your organic content and paid campaigns across all social platforms, allowing you to focus on other priorities whilst being confident your accounts are in safe hands.

Yes, we are. At Social AF we only hire the best. All of our social media moderators have at least three years of experience working in-house within a charity comms team. This means they’ve seen it all and will hit the ground running on your account.

We will provide you with a dedicated account manager, who you’ll meet with weekly. You’ll also be assigned a small team of moderators who will become experts in your cause and stay with your account for the duration of our partnership, ensuring consistent, high-quality responses every time.

Our experienced team handles sensitive, challenging or reputational comments calmly and professionally, following your guidelines and escalating where necessary.

Safeguarding is at the heart of everything we do. Our moderators are meticulously trained to recognise and respond to any concerns promptly and appropriately. We follow strict policies to protect participants, report any safeguarding issues immediately, and ensure your community remains a safe, supportive space for everyone.

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Who we work with

We’ve helped our charity partners build meaningful, long-lasting relationships with their supporters. By moderating channels with care, we ensure every conversation strengthens connections, enhances campaigns and drives fundraising results.

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“Working with Social AF has been one of the best decisions we have made this year; they have freed up our tiny team’s capacity, increased our engagement across our Facebook and Instagram pages and built a wonderful rapport with our loyal fans.”

Salvation Army

“I don’t know how we coped before you guys! Your professionalism, and approach to work is impeccable. On boarding was a breeze thanks to the knowledge you already have making it a seamless transition. Overall we’re so pleased with our experience with you and look forward to a long partnership!”

Parkinson’s UK

“We’ve already seen a huge impact and difference. The team are amazing – the moderators have really understood our tone of voice and the way we engage with our supporters.”

Pancreatic Cancer UK

“I wouldn’t hesitate to recommend the work of Social AF to moderate your charity social media campaigns. They’re highly knowledgeable, professional, and will always adapt to get the best results for your organisation. It was a pleasure working with the whole team!”

Shelter

“I cannot recommend Social AF highly enough. They are fantastic at what they do and to be honest have exceeded my expectations. Such a professional company with an incredible team headed up by Helen.”

Safe Haven for Donkeys

“Social AF are incredibly thorough, professional and hard-working. Nothing escapes their teams’ notice – from wonderfully encouraging positive comments to reputational concerns they are quick to notify us about.”

Salvation Army

“Social AF have been just wonderful. They instantly seemed to ‘get’ our work and it’s like having an additional team on hand. They are so friendly and professional. Thank you for giving us our time back whilst at the same time giving our supporters the very best experience. “

Safe Haven for Donkeys

Our latest insights:

Looking to elevate your charity’s online impact?

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