Whether you’re delivering your first or fifteenth Facebook Challenge, it’s critical your group is a helpful, supportive and safe space from day one .
Social AF is the only agency in the UK that specialises in Facebook Challenge group moderation.
We have moderated over 120 Facebook challenges and partner with some of the largest household name charities in the UK.
Here, we share five proven steps you should take to set your Facebook Challenge group up for success:
👉 Pre-populate the group with engaging posts
How do you get people talking in a silent room? Start talking! We recommend recruiting a few colleagues or volunteers to pre-populate the group with a couple of posts before you go live. This means those joining the group in the first few days will be encouraged to join the conversation as opposed to feeling any pressure to start it.
👉 Utilise the ‘featured’ and ‘files’ sections of the group
Ensure your group is ready with everything participants might need to get them started on their challenge journey with you to help boost registration conversions. All groups should have the registration information pinned to the Featured area of the group. Upload sponsorship forms, distance trackers and any other handy documents as PDFs so they automatically save to the ‘files’ section.
👉Turn off post approval
Let the conversation flow freely and be ready to make your supporters feel the heroes they are for joining you!
👉 Maximising moderation alerts
Make sure you’ve set up a list of comprehensive keywords that will trigger a moderation alert to grab your attention quickly in a busy group. As well as obvious things like swear words, it’s also good to consider keywords like “question”, “help” and phrases like “can I”. These alerts will help so you can swoop in with support when group members need it. Let us know if you need any help setting these up.
👉Be rota ready
To supercharge your income, increase conversions and drive up engagement you’ll need to be responsive and organised. Make sure you have a super clear plan on who will be moderating your group at key times. We always recommend 9am – 9pm cover, seven days a week.
If you need help running and moderating your Facebook Challenge group, we’re here for you 🫶
You can book in some time to discuss your Facebook Challenge by taking advantage of our FREE Facebook Challenge Group Health Checks with a senior member of our team. To book your health check visit: https://calendly.com/social-af/free-consult
