At Social AF, we’re fortunate our team has extensive charity sector experience, bringing first-hand insight into what supporters need and expect from the organisations they choose to support. Before joining Social AF, our Supporter Experience Officer Bec Parke spent more than a decade at Macmillan Cancer Support, working across community fundraising and supporter engagement. During […]
When charities run high-profile fundraising campaigns on social media, the impact can be huge, from millions raised to huge spikes in reach and entirely new audiences discovering the cause. One of the biggest examples of this is an Omaze campaign. Omaze runs large-scale prize draws where people enter to win luxury homes, cars and cash, […]
As Social AF launches its new Supporter Experience services, we chat with our CEO Helen Alderson to talk about why now, what it means for charities, and how this fits into Social AF’s long-term vision. Q. What prompted Social AF to expand beyond Community Management into Supporter Experience? A few different things, actually. First and […]