At Social AF, we’re fortunate our team has extensive charity sector experience, bringing first-hand insight into what supporters need and expect from the organisations they choose to support. Before joining Social AF, our Supporter Experience Officer Bec Parke spent more than a decade at Macmillan Cancer Support, working across community fundraising and supporter engagement. During […]
Maximising your number of claimed JustGiving pages is one of the simplest and most effective ways to significantly increase income for your virtual challenge. It’s not just a technical step, it’s a crucial part of your participant’s fundraising journey. The difference it can make is absolutely huge. In 2025, the average amount raised per claimed […]
When charities run high-profile fundraising campaigns on social media, the impact can be huge, from millions raised to huge spikes in reach and entirely new audiences discovering the cause. One of the biggest examples of this is an Omaze campaign. Omaze runs large-scale prize draws where people enter to win luxury homes, cars and cash, […]
When it comes to running a successful charity Facebook Challenge group for your participants, content is everything. The right posts don’t just fill the feed – they help spark conversations, build community and stay involved with your cause. Our Virtual Challenges Account Manager, Georgia has pulled together her six top tips to help you create […]
As Social AF launches its new Supporter Experience services, we chat with our CEO Helen Alderson to talk about why now, what it means for charities, and how this fits into Social AF’s long-term vision. Q. What prompted Social AF to expand beyond Community Management into Supporter Experience? A few different things, actually. First and […]
The rise of AI has transformed the way some charities manage their digital communities. Automated filters, sentiment analysis, and AI-powered triage tools are becoming more common. They may make life easier for social teams handling thousands of comments during busy campaigns, but while AI can accelerate processes and reduce workload, there’s one area where it […]
Social media vanity metrics like likes and shares are easy to track, but for charities, the real value of online engagement goes far deeper. The true impact comes from how communities are managed. Thoughtful moderation creates safe, responsive spaces where supporters feel heard and valued, and that drives long-term retention, advocacy, and ultimately, fundraising success. […]
Social media moderation isn’t just about deleting posts or enforcing rules – it’s about shaping the atmosphere of your online community. For charities, where conversations often touch on deeply personal or emotive issues, the way you speak matters as much as what you say. A thoughtful tone of voice can calm tensions, encourage empathy, and […]
Running a successful charity Facebook Challenge isn’t just about the finish line – it’s about keeping people motivated along the way. Our “content queen,” Claire, reviewed the best-performing posts from recent challenges to pull together the insights in this blog and reveal what has been driving engagement in charity Facebook Challenges. In our experience of […]
For charities, toxicity on social media can silence supporters, spread harmful misinformation, and undo weeks, or even months, of hard work in just minutes. At Social AF, we understand the unique challenges of managing digital spaces in 2025: from AI-powered spam to platforms scaling back moderation and fuelling divisive conversations, to the rapid spread of […]