As Social AF launches its new Supporter Experience services, we chat with our CEO Helen Alderson to talk about why now, what it means for charities, and how this fits into Social AF’s long-term vision. Q. What prompted Social AF to expand beyond Community Management into Supporter Experience? A few different things, actually. First and […]
The rise of AI has transformed the way some charities manage their digital communities. Automated filters, sentiment analysis, and AI-powered triage tools are becoming more common. They may make life easier for social teams handling thousands of comments during busy campaigns, but while AI can accelerate processes and reduce workload, there’s one area where it […]
Social media vanity metrics like likes and shares are easy to track, but for charities, the real value of online engagement goes far deeper. The true impact comes from how communities are managed. Thoughtful moderation creates safe, responsive spaces where supporters feel heard and valued, and that drives long-term retention, advocacy, and ultimately, fundraising success. […]
Social media moderation isn’t just about deleting posts or enforcing rules – it’s about shaping the atmosphere of your online community. For charities, where conversations often touch on deeply personal or emotive issues, the way you speak matters as much as what you say. A thoughtful tone of voice can calm tensions, encourage empathy, and […]
Running a successful charity Facebook Challenge isn’t just about the finish line – it’s about keeping people motivated along the way. Our “content queen,” Claire, reviewed the best-performing posts from recent challenges to pull together the insights in this blog and reveal what has been driving engagement in charity Facebook Challenges. In our experience of […]
For charities, toxicity on social media can silence supporters, spread harmful misinformation, and undo weeks, or even months, of hard work in just minutes. At Social AF, we understand the unique challenges of managing digital spaces in 2025: from AI-powered spam to platforms scaling back moderation and fuelling divisive conversations, to the rapid spread of […]
We talk a lot about the risks charities face on social media – trolls, misinformation, backlash, safeguarding concerns. But what about the people dealing with all of that, quietly, behind the screen? Because here’s the truth: if your organisation is online, your comms team is doing a lot more than creating content. They’re doing frontline […]
We’ve all seen it happen: one post sparks a flurry of negativity, confusion, or anger. Suddenly, the comments section is on fire, your team’s WhatsApp is buzzing, and you’re wondering how something with good intentions went so wrong. The truth is, no matter how carefully you craft your message, every charity with a public voice […]
Earlier this year, we released our wellbeing report, Wellbeing Insights from Social Media Professionals, to shed light on the real impact of social media moderation on those doing the work every day. The results confirmed what many of us already suspected: burnout is widespread, boundaries are blurred, and too many people are feeling unseen and […]
By Ben Elliott. “A lot can happen in four years. It’s only when you stop to look back that you realise quite how much… Back in 2021, we were still living through the pandemic. We socially distanced, wore masks and went into isolation when we tested positive for Covid. It was a bizarre time that […]