Social media moderation isn’t just about deleting posts or enforcing rules – it’s about shaping the atmosphere of your online community. For charities, where conversations often touch on deeply personal or emotive issues, the way you speak matters as much as what you say. A thoughtful tone of voice can calm tensions, encourage empathy, and […]
Running a successful charity Facebook Challenge isn’t just about the finish line – it’s about keeping people motivated along the way. Our “content queen,” Claire, reviewed the best-performing posts from recent challenges to pull together the insights in this blog and reveal what has been driving engagement in charity Facebook Challenges. In our experience of […]
For charities, toxicity on social media can silence supporters, spread harmful misinformation, and undo weeks, or even months, of hard work in just minutes. At Social AF, we understand the unique challenges of managing digital spaces in 2025: from AI-powered spam to platforms scaling back moderation and fuelling divisive conversations, to the rapid spread of […]
We talk a lot about the risks charities face on social media – trolls, misinformation, backlash, safeguarding concerns. But what about the people dealing with all of that, quietly, behind the screen? Because here’s the truth: if your organisation is online, your comms team is doing a lot more than creating content. They’re doing frontline […]
We’ve all seen it happen: one post sparks a flurry of negativity, confusion, or anger. Suddenly, the comments section is on fire, your team’s WhatsApp is buzzing, and you’re wondering how something with good intentions went so wrong. The truth is, no matter how carefully you craft your message, every charity with a public voice […]
Earlier this year, we released our wellbeing report, Wellbeing Insights from Social Media Professionals, to shed light on the real impact of social media moderation on those doing the work every day. The results confirmed what many of us already suspected: burnout is widespread, boundaries are blurred, and too many people are feeling unseen and […]
By Ben Elliott. “A lot can happen in four years. It’s only when you stop to look back that you realise quite how much… Back in 2021, we were still living through the pandemic. We socially distanced, wore masks and went into isolation when we tested positive for Covid. It was a bizarre time that […]
At the 2025 CIOF Convention, the Social AF team attended a session called “AI and Machine Learning in the Charity Sector – What You Need to Know,” presented by Alex Holt and Marc Dallimore from the Salocin Group. This beginner-friendly talk was designed for charities just starting to explore artificial intelligence (AI), or for those […]
You may have read Social AF’s recent report, Wellbeing Insights from Social Media Professionals, which highlights some key areas of concern for those who moderate social media channels on behalf of charities.One common concern was how the struggle to switch off from work was negatively impacting wellbeing. This came as no surprise, considering how accessible […]
If your social media feeds are anything like ours, you will have been inundated with virtual challenge ads from charities encouraging you to sign-up to their latest virtual challenge event.Each year, virtual challenges raise millions for good causes and are a vitally important income line. So when you consider the importance of their performance, and […]