At the 2025 CIOF Convention, the Social AF team attended a session called “AI and Machine Learning in the Charity Sector – What You Need to Know,” presented by Alex Holt and Marc Dallimore from the Salocin Group. This beginner-friendly talk was designed for charities just starting to explore artificial intelligence (AI), or for those […]
You may have read Social AF’s recent report, Wellbeing Insights from Social Media Professionals, which highlights some key areas of concern for those who moderate social media channels on behalf of charities.One common concern was how the struggle to switch off from work was negatively impacting wellbeing. This came as no surprise, considering how accessible […]
If your social media feeds are anything like ours, you will have been inundated with virtual challenge ads from charities encouraging you to sign-up to their latest virtual challenge event.Each year, virtual challenges raise millions for good causes and are a vitally important income line. So when you consider the importance of their performance, and […]
Social AF recently released our report “The State of Social: Wellbeing Insights from Social Media Professionals” and would like to follow-up with a series of blogs, aimed at addressing some of the key areas of concern.One concern raised by social media professionals in our wellbeing survey, was managing workload. At Social AF, our moderators are […]
We hosted a webinar called ‘Tackling Misinformation Online: Social AF and Shelter,’ where we joined Shelter’s Social Media Community Manager, Vanessa Vaughan, to cover what misinformation is, why it’s damaging and how social media moderators can tackle it. Vanessa shared real examples from ShelterWe know there’s a lot of information about what this is, but […]
We have recently released our latest report, The State of Social: Wellbeing Insights from Social Media Professionals. Our report focuses on the experience of 102 charity professionals and shares the good, the bad and the ugly, of social media moderation. Why it was important research for us The team at Social AF have all worked […]
At Social AF, we have Team Leaders to ensure our moderation teams are always supported, our Facebook Challenge groups run smoothly, and our high standards are consistently met. They don’t just lead — they provide guidance, expertise, and a steady hand in navigating challenges, making sure that both moderators and online communities feel safe, engaged, […]
In this blog our Head of Socials, Ashley Elliott, will share her thoughts on creating safer online spaces. A topic which is particularly timely given Meta’s recent announcements. In case you’re not aware, the first change Meta announced related to advertisements. You can read more about this from Torchbox here.The second was their desire to […]
Social AF, together with our partners at Givepanel and Bluestep, hosted a webinar to share everything we’ve learned about virtual challenges in 2024. Between us, we’ve helped hundreds of nonprofits achieve their fundraising goals through social fundraising campaigns over the past year. The webinar shared 7 lessons, covering marketing and ads, incentives, how to maximise […]
“Facebook Challenges don’t work”, “Charities who haven’t previously run a Facebook Challenge, are too late to make it a success”, “Facebook Challenges aren’t a sustainable source of income”. These are some common misconceptions we regularly hear. The phenomenal results over the past couple of months suggest social fundraising is very much still here, and in […]