We talk a lot about the risks charities face on social media – trolls, misinformation, backlash, safeguarding concerns. But what about the people dealing with all of that, quietly, behind the screen? Because here’s the truth: if your organisation is online, your comms team is doing a lot more than creating content. They’re doing frontline […]
We’ve all seen it happen: one post sparks a flurry of negativity, confusion, or anger. Suddenly, the comments section is on fire, your team’s WhatsApp is buzzing, and you’re wondering how something with good intentions went so wrong. The truth is, no matter how carefully you craft your message, every charity with a public voice […]
Earlier this year, we released our wellbeing report, Wellbeing Insights from Social Media Professionals, to shed light on the real impact of social media moderation on those doing the work every day. The results confirmed what many of us already suspected: burnout is widespread, boundaries are blurred, and too many people are feeling unseen and […]
By Ben Elliott. “A lot can happen in four years. It’s only when you stop to look back that you realise quite how much… Back in 2021, we were still living through the pandemic. We socially distanced, wore masks and went into isolation when we tested positive for Covid. It was a bizarre time that […]
At the 2025 CIOF Convention, the Social AF team attended a session called “AI and Machine Learning in the Charity Sector – What You Need to Know,” presented by Alex Holt and Marc Dallimore from the Salocin Group. This beginner-friendly talk was designed for charities just starting to explore artificial intelligence (AI), or for those […]
You may have read Social AF’s recent report, Wellbeing Insights from Social Media Professionals, which highlights some key areas of concern for those who moderate social media channels on behalf of charities.One common concern was how the struggle to switch off from work was negatively impacting wellbeing. This came as no surprise, considering how accessible […]
If your social media feeds are anything like ours, you will have been inundated with virtual challenge ads from charities encouraging you to sign-up to their latest virtual challenge event.Each year, virtual challenges raise millions for good causes and are a vitally important income line. So when you consider the importance of their performance, and […]
Social AF recently released our report “The State of Social: Wellbeing Insights from Social Media Professionals” and would like to follow-up with a series of blogs, aimed at addressing some of the key areas of concern.One concern raised by social media professionals in our wellbeing survey, was managing workload. At Social AF, our moderators are […]
We hosted a webinar called ‘Tackling Misinformation Online: Social AF and Shelter,’ where we joined Shelter’s Social Media Community Manager, Vanessa Vaughan, to cover what misinformation is, why it’s damaging and how social media moderators can tackle it. Vanessa shared real examples from ShelterWe know there’s a lot of information about what this is, but […]
We have recently released our latest report, The State of Social: Wellbeing Insights from Social Media Professionals. Our report focuses on the experience of 102 charity professionals and shares the good, the bad and the ugly, of social media moderation. Why it was important research for us The team at Social AF have all worked […]