It’s common for our social media moderators to encounter members of the public who are in distress and unsure where to seek help. Appropriate signposting is a crucial aspect of what we do. Moderators must use their skills to ensure people feel safe, feel heard, and are directed to the most appropriate places to help […]
In the digital age, first impressions are made in milliseconds. And yet we often see charity ads void of any charity presence.For Social AF, ad moderation should be seen as an essential part of charity communications. Beyond merely promoting campaigns or soliciting donations, ads often serve as an initial point of contact, and can therefore […]
In recent weeks Social AF has been involved in an increasing number of conversations around charities using AI to help with moderation. These conversations have focused on one of two things:1) Our opinion on how AI could add value to charities2) If we are terrified AI is going to put us out of a job! […]
Those of you who have read our report Facebook Challenges: Does Engagement Drive Income? will know that by maximising your group engagement you are maximising the likelihood of increased income. (If you haven’t read it you can download it here). As if more income wasn’t reason enough to invest in improving group engagement, there’s also […]
At Social AF one of our core services is moderating organic content for charities. Our team of expert moderators responds to questions, tackles any difficult or inappropriate comments, provides appropriate signposting and increases engagement with supporters.Content moderation is critical to protecting your brand reputation and building positive relationships with the public. In this blog, we’ll […]
What happened On the 31st of August 2023, Facebook announced, without warning, that they were making changes to their donation process and PayPal would soon be taking over processing transactions. This had major implications for anyone running Facebook challenges or doing any sort of Facebook fundraising. No warning meant no time to prepare. The upshot […]
“Before anything else, preparation is the key to success.” Alexander Graham Bell One of Social AF’s main goals is to become a perfect reflection of your charity. We want to become an extension of your team. For us, this means spending time and energy in the earliest stages to be able to learn all we […]
Social AF has moderated over 100 Facebook Challenges, supporting some of the biggest household name charities to raise over £12.1million and counting 🙌 For our charity partners, outsourcing the moderation of their Facebook Challenge groups has proven to be a game-changer, allowing them to focus on what matters most while ensuring their challenges thrive. So […]
Social media moderation is the art of effectively managing online communications between the public and your organisation. You might also hear people call it community management, virtual event management, content moderation, social media engagement or reputation management. When done well, it brings people closer to your cause, improves the performance of your campaign or event, […]