The team at Social AF have been involved in hundreds of Facebook challenges for some of the largest charities in the UK.
This report combines our expertise with data from 78 Facebook challenge events and insights from 35 charities to understand whether Facebook groups with higher levels of engagement perform better with fundraising.
Facebook fundraising challenges are everywhere right now, but there’s still surprisingly little solid data on what actually makes them work. We wanted to change that. This report is our attempt to bring some proper evidence to a space that’s mostly been running on gut feeling and good intentions, and to give charities the kind of insight that usually only comes from years of trial and error.
Inside, you’ll find:
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Our findings on the relationship between engagement and income
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Our brand-new engagement benchmarks
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Our free engagement calculator
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Top tips for maximising engagement
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Top tips for maximising engagement
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Common themes of high-performing challenges
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And much more