Running a successful charity Facebook Challenge isn’t just about the finish line – it’s about keeping people motivated along the way.
Our “content queen,” Claire, reviewed the best-performing posts from recent challenges to pull together the insights in this blog and reveal what has been driving engagement in charity Facebook Challenges.
In our experience of moderating hundreds of social fundraising groups, we’ve noticed two types of posts consistently spark engagement and boost momentum: incentive posts and relatable questions.
Over the last quarter, our data shows that these simple approaches — backed by consistent posting and community support — are driving the strongest results across a range of different charity challenges.
The Numbers: 150+ Posts Per Group
Looking across several charity Facebook Challenges in the past quarter, each group averaged a total of 150+ posts. Interestingly, the split between recruitment and challenge content has been fairly even:
- Recruitment posts: ~50–60 per group
- Challenge posts: ~50–60 per group
- Additional welcome/housekeeping posts made up the rest
This shows that keeping people engaged during the challenge is just as important as recruiting them to take part. Without regular, thoughtful posts, groups can go quiet – and momentum dips fast.
What’s Been Performing the Best?
When we analysed the top-performing content from the last quarter, three clear themes came through:
1. Quick, relatable questions
Short, simple prompts that make it easy to join the conversation have performed strongly. For example:
- “How much have you raised so far? ”
- “Have you had your first donation yet? Y/N ”
- “What’s the maximum number of push-ups you can do in one set? ”
These spark immediate responses, build momentum for people’s challenges, and create shared motivation.
2. Incentives and Milestones
Recognition and rewards posts continue to deliver great engagement. For example:
- “Who’s already hit £100 to qualify for your water bottle? ”
- “Let’s celebrate those fab fundraising totals ”
They provide encouragement and a tangible nudge for fundraisers to hit their next target.
3. Community support prompts
Checking in and inviting people to share their experiences has also been one of the best-performing approaches. For example:
- “Does anyone need fundraising support? ”
- “Is this your first time fundraising with us? Y/N ”
These create a sense of belonging and strengthen the group’s community feel.
Why It Matters
The trends from this quarter underline that engagement isn’t just a nice-to-have – it really drives results. Participants who feel connected and supported are more likely to:
- Stay active in the group
- Hit their fundraising targets
- Keep fundraising momentum going
In other words: engagement = retention = more funds raised.
Takeaways for Charities
If you’re running a Facebook fundraising challenge, this quarter’s results suggest:
- Aim for consistent posting – around 150+ posts across your campaign.
- Balance recruitment with challenge posts to keep momentum going.
- Lean on incentives, quick questions, and community prompts.
- Watch which content types perform best for your cause and refine from there.
Conclusion
Over the last quarter, the content driving the best engagement across Facebook Challenges has been the simplest: incentives, short questions, and community prompts.
When charities focus on recognition, encouragement, and belonging, they create the kind of energy that carries fundraisers right to the finish line – and ensures they raise a fantastic amount for your cause.
