Running a successful charity Facebook Challenge isn’t just about the finish line – it’s about keeping people motivated along the way. Our “content queen,” Claire, reviewed the best-performing posts from recent challenges to pull together the insights in this blog and reveal what has been driving engagement in charity Facebook Challenges. In our experience of […]
At Social AF, we have Team Leaders to ensure our moderation teams are always supported, our Facebook Challenge groups run smoothly, and our high standards are consistently met. They don’t just lead — they provide guidance, expertise, and a steady hand in navigating challenges, making sure that both moderators and online communities feel safe, engaged, […]
Social AF, together with our partners at Givepanel and Bluestep, hosted a webinar to share everything we’ve learned about virtual challenges in 2024. Between us, we’ve helped hundreds of nonprofits achieve their fundraising goals through social fundraising campaigns over the past year. The webinar shared 7 lessons, covering marketing and ads, incentives, how to maximise […]
“Facebook Challenges don’t work”, “Charities who haven’t previously run a Facebook Challenge, are too late to make it a success”, “Facebook Challenges aren’t a sustainable source of income”. These are some common misconceptions we regularly hear. The phenomenal results over the past couple of months suggest social fundraising is very much still here, and in […]
Whether you’re delivering your first or fifteenth Facebook Challenge, it’s critical your group is a helpful, supportive and safe space from day one . Social AF is the only agency in the UK that specialises in Facebook Challenge group moderation. We have moderated over 120 Facebook challenges and partner with some of the largest household […]
Autumn is here and, if you’re anything like us, thoughts are already turning to the end of 2024 and the start of a brand new year. Now’s the perfect time to start planning to kickstart your new year social fundraising challenges. Running Facebook Challenges at the start of the year has proven to be a […]
For many charity teams, you will be deep in the throes of finalising the all-important Christmas campaigns which raise millions for the sector every year. But have you thought about how you’re going to moderate the increase in activity?Spoiler alert, Social AF does not believe that all your donors want to be ignored. In fact, […]
In the digital age, first impressions are made in milliseconds. And yet we often see charity ads void of any charity presence.For Social AF, ad moderation should be seen as an essential part of charity communications. Beyond merely promoting campaigns or soliciting donations, ads often serve as an initial point of contact, and can therefore […]
In recent weeks Social AF has been involved in an increasing number of conversations around charities using AI to help with moderation. These conversations have focused on one of two things:1) Our opinion on how AI could add value to charities2) If we are terrified AI is going to put us out of a job! […]
Those of you who have read our report Facebook Challenges: Does Engagement Drive Income? will know that by maximising your group engagement you are maximising the likelihood of increased income. (If you haven’t read it you can download it here). As if more income wasn’t reason enough to invest in improving group engagement, there’s also […]