Social media is a vital tool for charities — but behind the scenes, some of the people managing these spaces have shared that they are burnt out, overworked, and under-supported. At Social AF, we wanted to uncover the true impact of social media work on wellbeing — so we asked over 100 charity professionals to […]
For charities, toxicity on social media can silence supporters, spread harmful misinformation, and undo weeks, or even months, of hard work in just minutes. At Social AF, we understand the unique challenges of managing digital spaces in 2025: from AI-powered spam to platforms scaling back moderation and fuelling divisive conversations, to the rapid spread of […]
We talk a lot about the risks charities face on social media – trolls, misinformation, backlash, safeguarding concerns. But what about the people dealing with all of that, quietly, behind the screen? Because here’s the truth: if your organisation is online, your comms team is doing a lot more than creating content. They’re doing frontline […]
We’ve all seen it happen: one post sparks a flurry of negativity, confusion, or anger. Suddenly, the comments section is on fire, your team’s WhatsApp is buzzing, and you’re wondering how something with good intentions went so wrong. The truth is, no matter how carefully you craft your message, every charity with a public voice […]
The team at Social AF have recently celebrated our one year anniversary of working with the incredible team at Safe Haven for Donkeys.In case you aren’t aware of their wonderful work, Safe Haven for Donkeys helps the thousands of working donkeys in Israel, Egypt, Gaza and the Palestinian Territories (the West Bank). They have a […]
You may have read Social AF’s recent report, Wellbeing Insights from Social Media Professionals, which highlights some key areas of concern for those who moderate social media channels on behalf of charities.One common concern was how the struggle to switch off from work was negatively impacting wellbeing. This came as no surprise, considering how accessible […]
When we think about social media for charities, we often picture heartwarming stories, engaged supporters, and positive impact. But behind the scenes, it can be a completely different reality. This is certainly true for the team at The Salvation Army. In case you are not aware, The Salvation Army is one of the oldest charities. […]
We have recently released our latest report, The State of Social: Wellbeing Insights from Social Media Professionals. Our report focuses on the experience of 102 charity professionals and shares the good, the bad and the ugly, of social media moderation. Why it was important research for us The team at Social AF have all worked […]
Social AF are the experts in social media moderation for the third sector, with extensive experience in the community management of some of the largest household names in the UK. Over the past year we have been involved in an increasing number of conversations about how moderating and monitoring social media impacts the wellbeing of […]