Social media is a vital tool for charities — but behind the scenes, some of the people managing these spaces have shared that they are burnt out, overworked, and under-supported. At Social AF, we wanted to uncover the true impact of social media work on wellbeing — so we asked over 100 charity professionals to […]
Social media vanity metrics like likes and shares are easy to track, but for charities, the real value of online engagement goes far deeper. The true impact comes from how communities are managed. Thoughtful moderation creates safe, responsive spaces where supporters feel heard and valued, and that drives long-term retention, advocacy, and ultimately, fundraising success. […]
Social media moderation isn’t just about deleting posts or enforcing rules – it’s about shaping the atmosphere of your online community. For charities, where conversations often touch on deeply personal or emotive issues, the way you speak matters as much as what you say. A thoughtful tone of voice can calm tensions, encourage empathy, and […]
We talk a lot about the risks charities face on social media – trolls, misinformation, backlash, safeguarding concerns. But what about the people dealing with all of that, quietly, behind the screen? Because here’s the truth: if your organisation is online, your comms team is doing a lot more than creating content. They’re doing frontline […]
At the 2025 CIOF Convention, the Social AF team attended a session called “AI and Machine Learning in the Charity Sector – What You Need to Know,” presented by Alex Holt and Marc Dallimore from the Salocin Group. This beginner-friendly talk was designed for charities just starting to explore artificial intelligence (AI), or for those […]
You may have read Social AF’s recent report, Wellbeing Insights from Social Media Professionals, which highlights some key areas of concern for those who moderate social media channels on behalf of charities.One common concern was how the struggle to switch off from work was negatively impacting wellbeing. This came as no surprise, considering how accessible […]
If your social media feeds are anything like ours, you will have been inundated with virtual challenge ads from charities encouraging you to sign-up to their latest virtual challenge event.Each year, virtual challenges raise millions for good causes and are a vitally important income line. So when you consider the importance of their performance, and […]
When we think about social media for charities, we often picture heartwarming stories, engaged supporters, and positive impact. But behind the scenes, it can be a completely different reality. This is certainly true for the team at The Salvation Army. In case you are not aware, The Salvation Army is one of the oldest charities. […]
Social AF recently released our report “The State of Social: Wellbeing Insights from Social Media Professionals” and would like to follow-up with a series of blogs, aimed at addressing some of the key areas of concern.One concern raised by social media professionals in our wellbeing survey, was managing workload. At Social AF, our moderators are […]
We hosted a webinar called ‘Tackling Misinformation Online: Social AF and Shelter,’ where we joined Shelter’s Social Media Community Manager, Vanessa Vaughan, to cover what misinformation is, why it’s damaging and how social media moderators can tackle it. Vanessa shared real examples from ShelterWe know there’s a lot of information about what this is, but […]