Wellbeing Insights

from Social Media Professionals

Social media is a vital tool for charities — but behind the scenes, some of the people managing these spaces have shared that they are burnt out, overworked, and under-supported.

At Social AF, we wanted to uncover the true impact of social media work on wellbeing — so we asked over 100 charity professionals to share their experiences. The results are eye-opening, but also give us hope.

Who is this for?
• Charity social media managers and moderators
• Digital fundraising and marketing teams
• Leadership teams and decision-makers
• Anyone invested in creating healthier online work environments

"There are some seriously powerful stats in there! I wish this had been a sector-wide discussion a few years ago – it’s really heartening to see you championing this." - Becky Steeden, Consultant, THINK

Inside, you’ll find:

How social media roles have evolved — and why many professionals are struggling
The wellbeing impact of constant moderation and online hate
The disconnect between leadership expectations and reality
What makes moderators happy at work—and how companies contribute
The changes that need to happen now to better support social media teams
Practical strategies for protecting wellbeing and creating a sustainable digital workplace

Download your copy today.

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