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Supporter Experience

Exceptional supporter care focused on genuine, human connection and building long-term relationships

Your supporters are at the heart of your charity. Every interaction is an opportunity to deepen trust, nurture loyalty and show that you truly care.

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Phone calls that inspire

In the digital age, a friendly phone call makes all of the difference.

Whether we’re speaking to your latest marathon hero or Christmas appeal donor,
we talk to supporters the way you would, ensuring every interaction feels personal, genuine and on-brand.

We approach supporter calls as real conversations, not scripts, taking the time to build trust, show appreciation and strengthen long-term supporter relationships.

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Emails that keep up with your supporters

Even when inboxes are overflowing, we manage every supporter email quickly and efficiently, whether you need year-round support or extra coverage during campaign peaks.

Our experienced team provides clear, high-quality responses that reflect your charity’s tone of voice and values, making every interaction personal and genuine.

By handling the volume and complexity of communications, we ensure timely, informative responses while protecting your team from burnout.

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Messages that motivate

Across SMS, WhatsApp, and Conversr, we respond quickly and turn every message into a moment of connection.

From challenge sign-ups to fundraising updates, we make sure supporters get clear, helpful information in a tone that reflects your charity.

By handling these high-volume, fast-moving channels with care and attention, we keep supporters motivated, connected and confident.

How it works

We nurture your supporters to feel valued and empower them to achieve their fundraising potential.

We work as a trusted extension of your team, ensuring every supporter feels heard and understood. Charities can expect:

Personal engagement

No scripts or copy and paste. Our experience ensures every interaction is genuine and natural, with the confidence to handle the unexpected.

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Capacity building

Our approach builds your team’s capacity, ensuring supporters feel valued and connected, even when internal resources are limited.

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Meaningful reporting

We deliver insights and reporting to help you understand supporter behaviour and optimise engagement strategies.

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Here are some of the most frequently asked questions about this service

Yes. Our team are experienced charity professionals and have received specialist training to handle emotional, complex and sensitive supporter interactions with empathy and professionalism.

Absolutely. We’re well equipped to support your peak periods such as challenge launches, appeals and campaigns.

We’ll assign a small team to your account who will become experts in your cause. All interactions follow your tone of voice, values and processes, ensuring supporters receive consistent, high-quality care across every channel.

We provide reporting and insights on supporter sentiment, common queries and emerging issues to help you improve journeys and engagement.

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We’ve helped charities turn everyday supporter interactions into meaningful connections. By managing communications with care and expertise, we strengthen loyalty, improve engagement and contribute to fundraising success.

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“They created a welcoming space where supporters felt comfortable in sharing their stories and experiences. The team at Social AF handle sensitive posts with great care and compassion.”

Breast Cancer Now

“I cannot recommend Social AF highly enough. They are fantastic at what they do and to be honest have exceeded my expectations. Such a professional company with an incredible team headed up by Helen.”

Safe Haven for Donkeys

“They don’t just moderate – they hold space for our community in the same way we would. They match our tone, understand our members, and bring a sense of calm. The partnership has been amazing, transformative.”

Parkinsons UK

Our latest insights:

Elevate your supporter experience today and make every interaction count.

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