“Facebook Challenges don’t work”, “Charities who haven’t previously run a Facebook Challenge, are too late to make it a success”, “Facebook Challenges aren’t a sustainable source of income”.

These are some common misconceptions we regularly hear. 

The phenomenal results over the past couple of months suggest social fundraising is very much still here, and in fact, it’s back with a bang – with a number of charities seeing their most successful challenges ever.

Over the last couple of years we have seen the majority of our charity partners manage to improve and stabilise their Facebook Challenges – allowing them to become a secure income stream.

Our October challenges saw: 

🥇 Record breaking income of over £2.8 million!

📈 HUGE engagement

🥰 So many participants enjoying their best ever challenge experience

❤️ Charity teams super happy to have the moderation, events set-up and supporter stewardship in Socials AF’s safe hands

What has helped contribute towards these results?

“The integration of platforms such as JustGiving is without a doubt one of the contributing factors to the success we have seen over the past couple of months. We are now seeing around 60% of income coming through this source.

“Low price point (activation) incentives are also a big winner. This was first tested by our friends at Diabetes UK and since then we have seen the success of this initiative directly impacting the activation rates of fundraisers. In many cases these have risen from around 20% to 40% of the group.

“Also, the time of year helps. We have always encouraged charities to hold a Facebook Challenge in October, despite previous results being somewhat impacted by factors out of our control such as the now infamous PayPal Gate. This October passed by with no major hiccups and what’s happened? Well we’ve had our most successful month to date!”

Finally, Livvy says the top performers have taken Social AF’s expertise on board and followed the proven methods for success.

She added: 

“Remember to keep it simple. Charities are taking our tried and tested advice, and sticking with what works. We’ve seen that distance-based challenges, such as 62 Miles in October, consistently outperform other concepts such as squats and planks.“

Is it too late to ride the wave? 

Absolutely not! Whether you’ve run a challenge before has little impact on your ROI, it’s all about being the right fit for Facebook Challenges.

If your charity has:

🧡 A strong brand

🧡 A clear name and purpose

🧡 A cause in which many people can relate to, and are impacted by

Then you’ve got a great chance of making things a huge success. 

For our charity partners, outsourcing the moderation of their Facebook Challenge groups has proven to be a game-changer, allowing them to focus on what matters most while ensuring their challenges thrive. 

If you’d like to find out more about how we can help you with your Facebook Challenge set up and moderation, get in touch. You can contact us here: https://socialaf.co.uk/contact-us/