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Our insights

Here you’ll find our blogs, resources, reports, case studies and more.

Case Study: Enhancing Supporter Experience for Pancreatic Cancer UK

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Why Human-First Moderation Matters in an AI-Driven World

Case Study: A Collaborative Approach to Scaling Digital Fundraising

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Wellbeing insights from Social Media Professionals

Magnifying glass icon with teal background for our Facebook Challenge Engagement Insights

Facebook Challenge Engagement Insights

Case Study: How Social AF Helps Parkinson’s UK Create Safe, Supportive Online Communities

Vector illustration of man on laptop with multiple arms holding icons for a blog called The ROI of Community Management: How Moderation Drives Supporter Retention

The ROI of Community Management: How Moderation Drives Supporter Retention

Vector image of stacked books and two characters holding arrows for a blog called Back to Basics: Tone of Voice in Social Media Moderation

Back to Basics: Tone of Voice in Social Media Moderation

Vector image of arrow swirling up and man holding hands up with social media icons floating around for a blog about What has been driving engagement in charity Facebook Challenges?

What has been driving engagement in charity Facebook Challenges?

Vector image of toxic fumes, angry/sad/worried emojis floating and woman dressed in a hazmat suit for a blog about Tackling Social Media Toxicity: A Guide for Charities in 2026

Tackling Social Media Toxicity: A Guide for Charities in 2026

Vector illustration of characters with laptops for a blog about Why Your Social Media Team Needs More Support Than You Think

Why Your Social Media Team Needs More Support Than You Think

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When the Comments Turn: How to Handle a Social Media Backlash

Vector image of characters during team meeting for a blog called Leadership Matters: Prioritising Wellbeing in Your Social Media Team

Leadership Matters: Prioritising Wellbeing in Your Social Media Team

Image of a social media moderator and laptop and balloon for a blog about what it's like to work at Social AF

Four years of Social AF

Vector image of laptop screen with comments, robot and woman for a blog called AI and Machine Learning in the Charity Sector: Practical Insights from CIOF 2025

AI and Machine Learning in the Charity Sector: Practical Insights from CIOF 2025

Case Study: One Year of Social Media Support for Safe Haven for Donkeys

Vector illustration of man on laptop for a blog about a Wellbeing Guide for Charity Social Media Managers

Switching Off: A Wellbeing Guide for Charity Social Media Managers

Vector image of AD screen for a blog called Moderating Virtual Challenge Ads is Important AF

Moderating Virtual Challenge Ads is Important AF

Case Study: The Hidden Cost of Social Media Moderation with The Salvation Army

Vector illustration of overworked man and woman for a blog called Moderation Matters: Practical steps for managing social media workload

Moderation Matters: Practical steps for managing social media workload

Case Study: Tackling misinformation online with Shelter

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Wellbeing Insights from Charity Social Media Professionals

Image of laptop with woman holding megaphone for a blog about Social AF's Team Leaders

Social AF’s Team Leaders

Vector illustration of laptop screen with text, cogwheels and woman holding cup for a blog about Creating Safer Spaces Online for charities

Creating Safer Spaces Online for charities

Fundraising vector illustration of jar with money and characters for a blog called Social Fundraising wrapped: Things we’ve learned from Virtual Challenges in 2024

Social Fundraising wrapped: Things we’ve learned from Virtual Challenges in 2024

Facebook challenge image with arrows pointing upward and icons for a blog about the resurgence of Facebook Challenges

The resurgence of Facebook Challenges

Vector illustration of festive man on laptop holding a sign for a blog about The importance of effective signposting on social media this Christmas

The importance of effective signposting on social media this Christmas

Image of seesaw with objects balancing for a blog about Social Media Wellbeing: Social AF launches survey to explore the impact

Social Media Wellbeing: Social AF launches survey to explore the impact

Vector image of bar graph/stairs and woman holding flag for a blog about setting your Facebook Challenge group up for success

Set your Facebook Challenge group up for success

Vector image of bullseye with two men holding money and laptop for a blog about Facebook fundraising challenges

New year, new fundraising challenges?

Image of christmas gifts and vector characters for a blog about the importance of thanking donors at christmas

All your donors want for Christmas is to be ignored

Vector illustration of puzzle blocks and building team for a blog about Building a Positive Remote Team Culture

Building a Positive Remote Team Culture

Image of arrow pointing in different directions and social media icons for a blog about Signposting on Social Media

Signposting on Social Media

Image depicting a facebook post and two characters for a blog about facebook ad moderation

How Ad Moderation Improves Charity Credibility

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Artificially Intelligent? Or Fake AF?

Vector illustration of magnet with characters for a blog about How to Drive Engagement in Facebook Challenge Groups

How to Drive Engagement in Facebook Challenge Groups

Why Social Media Moderation Is Essential for Safeguarding Brand Reputation

Vector illustration of woman holding book and magnifying glass as part of our blog about Paypal and Facebook fundraisers

4 things we learned during the great PayPal-gate!

How Social AF becomes the perfect reflection of your charity

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The benefits of outsourcing Facebook Challenge group moderation

Why working with Samaritans was paw-some AF

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What is social media moderation?

How working with Social AF helped Stroke Association increase income

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